Product questions with complete answers

What does App Store research cover?

It covers Apple App Store and Google Play keyword results, app listings, ranking keywords, competing apps, and tracked positions where the selected store and market support them.

Two directions of ASO research

A keyword-first search asks which apps rank for a store query. An app-first analysis asks which keywords are associated with a listing and where that app appears. Rankizz.com separates these views so a keyword result is not mistaken for an app overview.

Track the app and keyword pair

App-store tracking records the position of a selected app for selected keywords in a defined store and market. Repeated runs create the history needed to distinguish a single observation from a sustained movement.

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